Now I might sound shallow, but when I shop online I prefer that the text isn't focused as much as you have it.
When viewing a product it can be ok with tekst about what youa re buying, but your whole site has a lot of tekst everywhere. It just doesn't catch my interest. I like when there are many pictures of product and even suggestions of what other users have bought.
Just my opinion. Otherwise good luck with the project, seems cool.